When looking to market any new business you run into so many companies that claim they offer the best solution. It is key to have a clear goal in mind on what direction you want your company to grow in. For some game companies starting out marketing is the life line to get that new game at a game stop store or a Walmart.
When consumers are looking for the games they are looking for the highlights of the game and what the game offers. You spent tens of thousands of dollars putting your game together. I know you want to succeed it and at least recouped your money.
One of the best ways to get a jump on your game development is to hire a professional online marketing firm to assist you. For example if you are in Denver Colorado, hiring a Denver SEO services firm will help start to get the word out online. You can use this in conjunction with the famous gamer magazines and local ads.
You need to set a budget up to start in your area. So if you are in Denver then go to stores in your area and see what other game companies are doing to market their games. This is always a great way to start.
Getting investors is a great way to put your growth on steroids. If you have seed money you will be able to release some of the stress and will be able to hire that online marketing company and have enough money to run ads at the same time.
By doing this you will experience increased revenue for your game business. Marketing does not have to be that hard and Denver SEO would be the most cost effective way of getting your game in front of the right people that are looking for exactly what you are offering.
Keep detailed records on what you spend verse the revenue that comes in to gauge the performance or any marketing that you do.